Many of my clients are hesitant to update their LinkedIn profile because they don't want their current employer to know they are looking for a new position. While this is certainly understandable, it can also be detrimental to their job search in this digital age. So how do we get around it?
Keep LinkedIn up to date all the time. If you use LinkedIn on a regular basis when you are not looking for a new job then nobody will question you when you make changes. A good rule of thumb is to review your profile about once a quarter. But what if you haven't kept up with it?
Check your privacy settings. You don't want LinkedIn to announce every change you make to your profile to your network, yet many professionals do just that. So how do you make sure that doesn't happen? Click on "me" across the top menu bar > choose Settings & Privacy > Choose Privacy > Click on Edit Your Public Profile > then Customize Your Public Profile on the right hand side. You can decide from there at a very detailed level what you will show to non contacts. When you make changes in your profile it will ask you if you want to share profile changes. In most cases, you should select "No".
Stay active on LinkedIn. Again, when you use LinkedIn regularly, periodic changes to your profile won't raise any red flags while massive changes all at one time generally will. Join groups; share articles; if you are a writer, this is a great place to self publish; reach out to old colleagues and ask them how they are doing. LinkedIn is your online network. Make good use of it. One caveat - keep it professional. Religion, politics and family have no place on LinkedIn. Keep those on your personal social media platforms.
So how do you find a job on LinkedIn? Many recruiters will post positions in the news feed so keep an eye out there. LinkedIn also has a great new Jobs app for your phone you can download, and if you are applying on the computer it is even easier. Click on Jobs across the top menu, and start searching. Don't forget to update your settings on the job search page - click "update career interests" and follow the instructions.
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